Tuesday, 31 March 2009

Lesson write up (31/03/09)

Jonathan Ross and Russel Brand's messages on Andrew Sach's answer machine.
Whether it is controversial or not?

What do you think?
  • Funny - not offensive to younger generation but older may find offensive. 40+ audience are about half of the license fee payers and the ones who may be offended.


  • Blown out of proportion - 80 or so complaints when aired but 20,000 following press coverage

What is the BBC's ideology?

Reith's dream: "An independent British broadcaster able to educate, inform and entertain the whole nation free from political interference and commercial pressure"

Has it changed in the past 30 years? Should it change now? Should it be changeable?

It hasn't changed much as it still shows education, informing and entertaining shows, however they have become more entertaining than any of their other ideologies. I believe it shouldn't change as these are the original creators 'dream' but I do believe it should be changeable if they wish too.

To what extent has this debacle damaged the BBC? To what extent should it have damaged the BBC? What are the implications for British broadcasting?

I believe this hasn't damaged the BBC as they are still a thriving channel. I do not believe it should have damaged the BBC a lot however, I do think it should have a little as they should not have aired it knowing it may be very offensive.


Tuesday, 24 March 2009

BBC History

Here is a powerpoint about BBC History

The History of the BBC The History of the BBC Leanne

What is the role and future of public service broadcasting in Britain today?

The role of public service broadcasting is:


  • Geographic universality — The stations' broadcasts are available nationwide, with no exception.

  • Catering for all interests and tastes — as exemplified by the BBC's range of minority channels

  • Catering for minorities — much as above, but with racial and linguistic minorities

  • Concern for national identity and community — this essentially means that the stations mostly part commission programmes from within the country, which may be more expensive than importing shows from abroad

  • Detachment from vested interests and government in which programming is impartial, and the broadcaster is not be subject to control by advertisers or government

  • One broadcasting system to be directly funded by the corpus of users — For example, the licence fee in the case of the BBC

  • Competition in good programming rather than numbers — quality is the prime concern with a true public service broadcaster

  • Guidelines to liberate programme-makers and not restrict them — in the UK, guidelines, and not laws, govern what a programme-maker can and cannot do, although these guidelines can be backed up by hefty penalties

The future of PSB looks threatened as the digital switchover will affect it. Ofcom - the independent regulator and competition authority - has launched a review on the future of public service broadcasting (PSB) in the UK. The BBC has been listening to and engaging with our audiences and the creative community to gather a broad range of views on the subject and we have announced a range of proposals to help ensure PSB sustainability.


Analysis of a non-terrestrial channel

I chose to analyse BBC3 as a non-terrestrial channel as it would differ greatly to the other BBC channels i analysed last week.
Everyday BBC3 starts transmitting TV programmes at 7pm, this shows how they believe no-one would watch that channel before then. This clearly portrays the target audience for BBC3 as it shows that they may not necessarily be home before 7pm. From the schedule of Monday night I can see that the target audience is most likely to be late teens to early 20s as they show shows like 'Family Guy' and 'Snog Marry Avoid?' This also shows the financial capability of BBC3 as they show re-runs of programmes that already have been shown on BBC1 such as 'Eastenders'
A Saturday schedule differs in what programmes it shows but does not change the target audience. However, it does show programmes that are more specifically targeted such as 1 hour of 'Snog Marry Avoid?' and 3 hours of 'Being Human'
The ideology of the television channel is to not make money but to present shows that are more appealing to their small target audience.

I learnt that scheduling generally changes depending on the day it is shown, as a Saturday schedule has less new and well-liked programmes as they know that their target audience may be out. The target audience influences the scheduling as something like a 'Doctor Who' repeat would not be as watched at midnight as it would be at 7pm.

What I think of British Broadcasting today




Compared to 10 years ago i think British broadcasting has changed dramatically catering for more audiences and showing a massive variety of programmes. The amount of channels on a digital box (Sky, Virgin and Freeview) enables something for everyone and as the digital switchover occurs in 2012 many homes now have more than one digital box, therefore enabling different people in each household to choose from a variety of channels.
The channels show different genres of programmes, ranging from films to children's television and from documentaries to crime. The standard channels (1,2,3,4 and 5) all have a much broader aspect of what is shown but still portray target audiences in the programming they show. These stations have then branched off and created more channels such as E4, BBC3 and ITV2. This then creates a much more broader broadcasting schedule and a bigger target audience.

I think that British broadcasting today is very good as it appeals to many audiences and creates different programme formats used across the world.

Tuesday, 3 March 2009

The future is bright for the British television industry


An argument for and against the future of British broadcasting

For

Export more than half the world's TV formats
British television shows now feature prodominatly in US television schedules
The business model presented by piracy actually represents the future
All the UK's major broadcasters have set up websites
Digital Britain
The UK's digital economy accounts for around 8% of GDP. It has been one of the fastest growing successes of the past decades

Against
The UK's advertising money has plummeted by £100m in the past eight years
The proliferation of video-sharing websites means that viewers around the world are increasingly using their computers to download and view entire programmes
The makers of them programmes do not recieve money and so it potentially threatens the basis on which programmes are funded








Lesson write up (03/03/09)

What is the future of British television? (notes taken from the programme we watched)


  • Advertising is the biggest source for funding TV

  • Internet has 25% advertising

  • Cutting the cost of adverts as people can now skip ads

  • Fremantle media (format can be repeated every day)

  • 53% of formats are owned by the UK

  • Future thats similar to the film industry

  • Bebo- uses audience profiles to suggest what they may enjoy
What are the key issues affecting British television today?

  • New technology
  • Funding
  • Fragmented audiences

What will the key factors in ensuring its success or downfall in the future?

  • Different models of funding and production
  • Format selling
  • Trans media model (Sharing production costs across countries)
  • Use of new technology

What other issues can you think that may/will affect British broadcasting?

  • Quality of America programming (more cost effective to buy programmes than to make them)
  • PSB (public service broadcasting) tradition means that there are laws regarding product placement and other elements of output
  • Declining popularity of TV as a medium